User behavior analysis uncovered several issues that were negatively impacting the customer experience and conversion rates:
Cluttered category pages making it hard to find the right products;
Product cards missing key information, leading to abandoned shopping carts;
A complicated process for matching prescription parameters to frames;
Overwhelming presentation of lens options with long, unfiltered lists;
Outdated interface that didn't meet modern user expectations;
Slow mobile performance
(only 32% on performance scores);
My design work focused on creating an intuitive, user-friendly experience throughout the entire customer journey. We conducted thorough UX audits of both desktop and mobile versions to identify pain points and opportunities for improvement.
Better design, better metrics.
Clean design that lets products shine.
Key elements of my design solution:
-A completely redesigned lens configurator with an intuitive interface that guides users through the prescription process;
-Thoroughly reimagined category and product pages that highlight key information through thoughtful visual hierarchy;
-Enhanced user interface for the Ditto virtual try-on integration, making it seamless and engaging;
-A clean, modern UI design system that elevated the brand's visual presence
